Business Divestment - Marketing Plan
'A totally disciplined approach'
The secret for success in any undertaking is to start with a tried and proven plan, and then follow it through. At Lloyds Business Brokers, we have been successfully selling businesses just like yours now for over 30 years. Over this time, we have developed and perfected an approach which we can almost guarantee will lead to a successful sale.
In order to begin, we need to be clear about the answers to a number of critical questions:
1. Who will buy your Business?
2. How will you find this buyer?
3. How do we present our proposal?
In particular, we will need to prepare Budget forecasts to bring the true potential of your business, stressing the individual synergies to be gained for each potential purchaser, into the equation, as we will not be relying on past performance only to maximize the sales value.
The true art in what we do is to create value "on the run" to a particular buyer, by emphasizing for him the value he can add through his own expertise to your business, or to his own business through the acquisition of your business.
To bring some urgency into the selling process, we suggest a direct approach to all qualified prospects identified as a result of an Industry Search in such media as "Business Who's Who", the Internet, and our own prospects as a result of past search and marketing activities.
We would also recommend an indirect approach through over 4,750 Accountants, 1500 Private Equity Groups in Australia and 3500 Private Equity and Investors overseas on our Database, by way of a Buyer/Blast which they can circulate amongst their Clients. Many Accountants have a close relationship with their clients, and can recommend a suitable business opportunity when they come across one.
All of this can be backed up by some targeted advertising, perhaps in an Industry Magazine, and certainly in a specialist national newspaper, such as the "Financial Review, and International Exposure on a number of Industry Websites we have found to be very effective in the past, as well as National Exposure on our own and proven International Industry Websites.
4. How do we ensure the best possible price for your Business?
5. How much should we budget to ensure a successful outcome?
6. How long should the selling process take?