Related article: Environmental, Social, And Governance (ESG) Considerations In Corporate Business Transactions
As more Australian buyers and investors prioritise ethical and sustainable operations, businesses with clear sustainability credentials are increasingly viewed as more attractive acquisition targets. If you are planning to sell your business in the next 1 to 3 years, a sustainability audit may not only identify operational improvements, it could also become a strategic lever that boosts your valuation and widens your buyer pool.
Here is why conducting a sustainability audit before going to market is a smart move, and how to approach it effectively.
A sustainability audit is a structured review of your business's environmental, social, and governance (ESG) practices. It assesses your performance across areas like:
Unlike a financial audit, a sustainability audit is not just about compliance, it is about demonstrating that your business is responsible, forward-thinking, and resilient.
Australia is undergoing a structural shift toward sustainability, driven by regulation, investor demand, and consumer values.
In this environment, a sustainability audit is not just a box-ticking exercise, it is a signal of operational maturity and future-readiness.
Buyers (especially private equity firms, corporate acquirers, and ESG-conscious investors) view sustainability as a factor that influences:
Here is a simple road map for Australian business owners preparing for sale:
1. Define Scope and Objectives
Decide whether your audit will focus purely on environmental metrics or include social and governance aspects too. Set goals aligned with your sale timeline.
2. Gather Data
Collect measurable information on:
Tools like the Australian Government's Climate Active framework or the B Impact Assessment can provide useful benchmarks.
3. Engage a Sustainability Consultant (Optional but Recommended)
Working with an ESG advisor or certified auditor adds credibility and helps identify blind spots. This is especially useful if your buyer is likely to be institutional or corporate.
4. Identify Quick Wins
Before going to market, implement low-cost improvements such as:
These initiatives show commitment and are often flagged positively in buyer due diligence.
5. Prepare a Sustainability Summary
Include your audit results, certifications, and initiatives in your business sale documents (such as the Information Memorandum). This allows buyers to factor ESG into their valuation model.
A Melbourne-based wholesaler in the hospitality sector conducted a sustainability audit ahead of a planned exit. By switching to a renewable energy provider, reducing packaging waste, and publishing a supplier code of conduct, they were able to position themselves as an ESG aligned supplier. A national food service buyer paid a 15 percent valuation premium due to the reputation and reduced compliance risk.
If you are preparing to sell your business, conducting a sustainability audit is more than just good practice, it is a strategic move that can elevate your value, reduce risk, and appeal to a wider range of modern buyers.
In today's market, ESG is not just for listed companies. Australian SME buyers are increasingly ESG-conscious, and by showing them that your business is sustainable, you are also showing them that it is future-proof.
Considering a sale? Talk to a business broker who understands how to leverage your sustainability credentials to get the best price for your business.